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Help · Growth & Instagram

Audience health and brand safety

The score brands see before booking a creator, and how to improve it.

Every day Miracle scores each Instagram-connected creator’s audience from their own numbers, out of 100: real reach (how many followers a post reaches; needs 4 posts older than 3 days), engagement for an account that size, steady growth (no sudden jumps a viral post doesn’t explain; checked from 1,000 followers) and how much of the audience is in India.

Once a week, or sooner after new posts, an AI also reads the last 40 captions for things a brand should know first, such as betting apps, adult content, risky health claims or promotions without #ad. Minor notes (like drinks at a night out) don’t count against anyone; only serious ones mark a creator as worth a look.

  • Creators: see yours in Grow › Audience health. To lift reach and engagement, post consistently, reply to comments, and make reels people share and save.
  • A flag you think is wrong: edit the caption or archive the post, and it clears at the next check. Or raise a ticket and we’ll look.
  • Brands: the score and brand-safety notes show on Discover, creator pages, applications and requests. Healthy audiences only in Discover keeps creators scoring 65+ with nothing serious.

Still stuck? In the app, open Help › Contact support, or email support@miracleapp.live. We reply within a working day.

Growth & Instagram

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